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[ernie] The Interbiznet ERNIE_00.10.20




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It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall


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really well than
than to do
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If you can't
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time and energy
to your
electronic
marketing
efforts
scale back
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Promotivator

(October 20, 2000) We're suckers for old timey gimmicks. We always try to remember that the roots of marketing involve a gaudy sign with large red letters reading "SALE". Simple is good. Simpler is better (but probably too expensive.) That's probably why we like the pro-motivator so much.

At its simplest, the Promotivator is a desktop based application that offers weekly motivational tips for web promoters. In addition, the tool offers access to a web based forum on the subject and daily steps a successful web promoter might take.

Like a pet rock, it just sits there.

This down market use of streaming news delivery offers an interesting possible model for long term recruiting in tightly defined professional niches. Take a look at ProMotivator and then imagine a similar tip of the day / discussion forum for engineering specialties, sales pros, doctors, printers, customer service people or whatever specialty you are trying to recruit.

Our guess is that the total overhead for running a similar-to operation would be in the range of $50K to $75K/year. To be effective, the operation couldn't holler about jobs. Rather, imagine it as an indispensable desktop success aid delivered in exchange for detailed demographics and work history. Over time, a relationship with 25,000 potential candidates would be a bargain at those annual rates.

- John Sumser

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