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Daily News.
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Electronic Recruiting News as a daily email, please use the form at the
bottom of the page to subscribe or unsubscribe. At its simplest, the Promotivator is a desktop based application that
offers weekly motivational tips for web promoters. In addition, the tool
offers access to a web based forum on the subject and daily steps a
successful web promoter might take.
Like a pet rock, it just sits there.
This down market use of streaming news delivery offers an interesting
possible model for long term recruiting in tightly defined professional
niches. Take a look at ProMotivator and then
imagine a similar tip of the day / discussion forum for engineering
specialties, sales pros, doctors, printers, customer service people or
whatever specialty you are trying to recruit.
Our guess is that the total overhead for running a similar-to operation
would be in the range of $50K to $75K/year. To be effective, the operation
couldn't holler about jobs. Rather, imagine it as an indispensable desktop
success aid delivered in exchange for detailed demographics and work
history. Over time, a relationship with 25,000 potential candidates would
be a bargain at those annual rates.
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