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Epredix

(October 03, 2000) We take it on the chin, from time to time. The mouthpieces of the status quo often suggest that we're writing about the future not the present. "Gibberish about a non-existent fairyland" is our most recent (and favorite) compliment. Confusing our refusal to pander with rudeness, mediocre CEOs of 'born to fail' ventures have stormed out of our offices. Was it something we said about their invisible suits?

After all, how could the future have come so quickly?

We're beginning to understand that the future arrives in waves around the globe. It never lands everywhere all at once. Not everyone can see it when it arrives. It's more available to some than others. The early partakers have to reach for it. The latter group wants it on a silver platter. In business, the advantage goes to those who reach.

This a long winded introduction to Katrina Dewars and her interesting company, ePredix. Katrina is a compact Australian blonde who whirls through space at the speed of a Tasmanian devil. One time manager of Microsoft's Asian Recruiting operations and an industrial psychologist by training, Katrina is building an assessment company like no one has ever imagined. Using funds from the sale of a prior enterprise, she is able to walk the corridors of the investment houses as a peer (rather than as an 'applicant').

ePredix intends to integrate bio-data, assessment testing and web generated data into a seamless standard for the assessment and prediction of behavior. In English, it means they are developing broad data structures capable of incorporating information about critical life events, on the job behavior, assessment testing, response to video stimulus and other data sources into a tool that can predict a broad range of behavior from purchasing to on the job performance.

Oh, and it's not a future product, it's today (a highly respected Silicon Valley leader in Recruiting practice is having the firm develop a video game interface for applicant testing.) Housed a floor above a great sushi joint on Mission Street in San Francisco, ePredix bustles with their brilliant entrepreneurial energy of a player who can see value where others see none. In a transaction that you probably missed, ePredix purchased the crown jewels from a time honored player, PDI. The traditional assessment industry is worth about $600 Million in annual revenues. PDI, one of the top two players in the game, was built around a core expertise in personality assessment and measurement. Although there are a few notable concerns, PDI's core product was the ability to accurately measure the likelihood that a particular person would fit into a particular culture. 30 years of company growth stemmed from a solid foundation in the 'low end' assessment business.

In what has to be a record in the assessment industry (and is as fast as an internet company can move), Katrina and her team were able to persuade PDI that the crown jewels would be better harvested inside of ePredix. The entire transaction, from introduction to the close of the sale took a mere 50 Days.

Certainly some observers will wonder about the quality of the chemicals and the quantities consumed. The less intelligent might view this as a political move. We're sure that this is a trendsetting deal as old companies unbundle their assets in the emerging economy. More about this trend and ePredix in the immediate future.

- John Sumser

******************************************************************************************

THE 2001 ELECTRONIC RECRUITING INDEX

The price has gone up, and will continue to do so until December!

The only comprehensive Industry analysis is being offered for a pre-publication price of $2695.00!

Scheduled for release in January of next year, the 2001 ERI provides access to accurate information and is essential for companies that want to succeed in today's new economy.

**Call NOW to get this limited-time, pre-publication price**
415-380-8244
******************************************************************************************

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It is better to not be on the web than to be on and not know why John Sumser Reality is more complex than it seems. John Gall It's better to do a few things really well than than to do a lot of things badly. If you can't make the necessary commitments of time and energy to your electronic marketing efforts scale back your plan. John Sumser All material on this website is the property of IBN (The Internet Business Network: interbiznet.com) You may download a copy for personal use. Redistribution without permission is strictly prohibited. All material on this site is © 1995 - 2000 by IBN OUR HOME	Daily News. Archived Weekly. Click Here For The Current Issue. Click OK to subscribe to our free email Newsletters Read Today's Interbiznet Bugler 2000 ERI Executive Summary Requires Acrobat. The 2000 ERI is now available. Order your copy today! Welcome to the Electronic Recruiting News In Email. You have been automatically added to this list. If you do not wish to receive the Electronic Recruiting News as a daily email, please use the form at the bottom of the page to remove yourself from this list. - Interbiznet Staff Epredix (October 03, 2000) We take it on the chin, from time to time. The mouthpieces of the status quo often suggest that we're writing about the future not the present. "Gibberish about a non-existent fairyland" is our most recent (and favorite) compliment. Confusing our refusal to pander with rudeness, mediocre CEOs of 'born to fail' ventures have stormed out of our offices. Was it something we said about their invisible suits? After all, how could the future have come so quickly? We're beginning to understand that the future arrives in waves around the globe. It never lands everywhere all at once. Not everyone can see it when it arrives. It's more available to some than others. The early partakers have to reach for it. The latter group wants it on a silver platter. In business, the advantage goes to those who reach. This a long winded introduction to Katrina Dewars and her interesting company, ePredix. Katrina is a compact Australian blonde who whirls through space at the speed of a Tasmanian devil. One time manager of Microsoft's Asian Recruiting operations and an industrial psychologist by training, Katrina is building an assessment company like no one has ever imagined. Using funds from the sale of a prior enterprise, she is able to walk the corridors of the investment houses as a peer (rather than as an 'applicant'). ePredix intends to integrate bio-data, assessment testing and web generated data into a seamless standard for the assessment and prediction of behavior. In English, it means they are developing broad data structures capable of incorporating information about critical life events, on the job behavior, assessment testing, response to video stimulus and other data sources into a tool that can predict a broad range of behavior from purchasing to on the job performance. Oh, and it's not a future product, it's today (a highly respected Silicon Valley leader in Recruiting practice is having the firm develop a video game interface for applicant testing.) Housed a floor above a great sushi joint on Mission Street in San Francisco, ePredix bustles with their brilliant entrepreneurial energy of a player who can see value where others see none. In a transaction that you probably missed, ePredix purchased the crown jewels from a time honored player, PDI. The traditional assessment industry is worth about $600 Million in annual revenues. PDI, one of the top two players in the game, was built around a core expertise in personality assessment and measurement. Although there are a few notable concerns, PDI's core product was the ability to accurately measure the likelihood that a particular person would fit into a particular culture. 30 years of company growth stemmed from a solid foundation in the 'low end' assessment business. In what has to be a record in the assessment industry (and is as fast as an internet company can move), Katrina and her team were able to persuade PDI that the crown jewels would be better harvested inside of ePredix. The entire transaction, from introduction to the close of the sale took a mere 50 Days. Certainly some observers will wonder about the quality of the chemicals and the quantities consumed. The less intelligent might view this as a political move. We're sure that this is a trendsetting deal as old companies unbundle their assets in the emerging economy. More about this trend and ePredix in the immediate future. - John Sumser **************************************************************************************** THE 2001 ELECTRONIC RECRUITING INDEX** The price has gone up, and will continue to do so until December! The only comprehensive Industry analysis is being offered for a pre-publication price of $2695.00! Scheduled for release in January of next year, the 2001 ERI provides access to accurate information and is essential for companies that want to succeed in today's new economy. Call NOW to get this limited-time, pre-publication price 415-380-8244 **************************************************************************************** Contacting Us: Call, fax, write, email. We'd love to talk about your project. 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