[ernie] The Interbiznet ERNIE_00.10.20

["Carrie Baggs" <interbiz@thedtb.com>]

		interbiznet this week   (through October 20, 2000)
interbiznet.com Electronic Recruiting News Our Rate Card S P O N S O R S Receive email when this page changes   Click Here Find out more About IBN Got a news tip? Tell us at news@ interbiznet.com Our Rate Card Presentations     - Basic (PDF)     - Strategy (PDF) Recruiting Trends Archives Recruiting Eyeballs Key Industry Suppliers Resume Databases (Over 60) Company Job Listings (Over 4000) Salary Surveys NATSS Enterprise Fidelity HR Live HR Online SHRM Workforce Mag DejaNews Suggestions? It is better to not be on the web than to be on and not know why John Sumser Reality is more complex than it seems. John Gall It's better to do a few things really well than than to do a lot of things badly. If you can't make the necessary commitments of time and energy to your electronic marketing efforts scale back your plan. John Sumser All material on this website is the property of IBN (The Internet Business Network: interbiznet.com) You may download a copy for personal use. Redistribution without permission is strictly prohibited. All material on this site is © 1995 - 2000 by IBN OUR HOME	Daily News. Archived Weekly. Click Here For The Current Issue. Click the 'OK' to make the ERN your default homepage Read Today's Interbiznet Bugler 2000 ERI Executive Summary Requires Acrobat. The 2000 ERI is now available. Order your copy today! If you wish to receive the Electronic Recruiting News as a daily email, please use the form at the bottom of the page to subscribe or unsubscribe. Thank you - Interbiznet Staff Promotivator (October 20, 2000) We're suckers for old timey gimmicks. We always try to remember that the roots of marketing involve a gaudy sign with large red letters reading "SALE". Simple is good. Simpler is better (but probably too expensive.) That's probably why we like the pro-motivator so much. At its simplest, the Promotivator is a desktop based application that offers weekly motivational tips for web promoters. In addition, the tool offers access to a web based forum on the subject and daily steps a successful web promoter might take. Like a pet rock, it just sits there. This down market use of streaming news delivery offers an interesting possible model for long term recruiting in tightly defined professional niches. Take a look at ProMotivator and then imagine a similar tip of the day / discussion forum for engineering specialties, sales pros, doctors, printers, customer service people or whatever specialty you are trying to recruit. Our guess is that the total overhead for running a similar-to operation would be in the range of $50K to $75K/year. To be effective, the operation couldn't holler about jobs. Rather, imagine it as an indispensable desktop success aid delivered in exchange for detailed demographics and work history. Over time, a relationship with 25,000 potential candidates would be a bargain at those annual rates. - John Sumser ****************************************************************************************** Discover fresh ideas and new strategies at Kennedy Information's: e-Recruiting and Staffing Conference and Expo November 16-17, New York City Don't miss the premier e-Recruiting event! ****************************************************************************************** Contacting Us: Call, fax, write, email. We'd love to talk about your project. All material on this site is © 1995 - 2000 by IBN: interbiznet.com (The Internet Business Network), 346 Starling Rd., Mill Valley, CA 94941 415.380.8244 staff@interbiznet.com   To Subscribe or Unsubscribe From the ERNIE... 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