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It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
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electronic
marketing
efforts
scale back
your plan.
John Sumser

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Job Boards Are Local

(January 10, 2001) With this week's national rabble rousing out of the way (see yesterdays article), we were looking for some fresh hype to puncture. Job Circle, a regional IT website, shipped a press release describing its ascension to the holy ground. According to the release, Gerry Crispin and Mark Mehler, through their CareerXRoads have named the site to their annual "Top 50 employment Recruitment sites in the nation". Delicious, we thought to ourselves, we should be able to skewer two birds with one stone.

Well, we're going to have to give Mark and Gerry a ton of credit for unearthing a real winner. (and we were so looking forward to an exercise in sarcasm).

You really ought to take a look at Job Circle. If there ever was a prototype of the effective regional Industry Job Board, this is it. We think the folks at Job Circle have done far more than implement a solid (and we bet profitable) business plan. They have identified all of the features necessary to do it. The model is ready for prime time and very repeatable.

Here's a quick rundown of the features we loved about the site:

Smartly Packaged Online Training Courses For Sale
A Click Based Relationship With The Philadelphia Inquirer
A Well Trafficked Discussion Area
A Directory Of Local IT Employers, whether or not they advertise on Job Circle
A Regional Professional Events Calendar
A Directory Of Regional Professional Societies and User Groups
A well thought out tie to Techexpo (one of the few job fairs Brass Ring doesn't own)
Real technical resources (including software) for the audience.

In other words, these folks really get that careers happen locally in companies. They understand that their audience is where the money is and provide tools for the audience to succeed. In doing so, they create the opportunity for multiple revenue streams. What shows through in the execution is the simple fact that defines this operation: it is for and by local IT professionals. The people who run it know what they're talking about and it shows, giving the site a complete aura of authority and authenticity.

As is the case in most professions, career management is one part networking, one part ongoing education, one part awareness of opportunity and one part easy access to tools. Job Circle fills the bill on all fronts in a way that is simply not possible from a national perspective.

As you know, we believe that the marketplace will continue to fragment into tinier and tinier niches (as opposed to the giant one-size-fits all consolidation notion). Job Circle proves the point in an easy to navigate site that is chock full of user-centricity.

Guess we'll have to look harder for our next target.

- John Sumser

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