[ernie] The Electronic Recruiting News In Email_010418

[Carrie Baggs <interbiz@interbiznet.com>]

		John Sumser's Electronic Recruiting News
interbiznet.com E R N I E Electronic Recruiting News In Email Our Rate Card S P O N S O R S Find out more About IBN Got a news tip? Tell us at news@ interbiznet.com Our Rate Card Articles Presentations Trends Reports Archives Resume Databases (Over 60) Company Job Listings (Over 4000) Suggestions? OUR HOME	Read Today's Interbiznet Bugler (New) Download the 2001 ERI Executive Summary. Requires Acrobat. 2001 Electronic Recruiting Index is available. Order your copy today! To subscribe or unsubscribe from ERNIE, please use the form on the linked page. Types Of Job Ad (April 18, 2001) Until now, it looks like there are at least eight different types of job ads. Each type is different from the others based on the way that the four parts of a job ad (see our last column) are mixed together. The eight types of job ad are: A Traditional Job Posting On A Job Board A Traditional Job Posting On A Corporate Website A Targeted Ad That Points To A Website (Buying Eyeballs) A Targeted Ad That Points To A Specific Job Posting A Gated Job Opportunity Non Specific Job Ads (Trolling) An Unsolicited Email Delivery Of A Job Ad "Email From A Friend" (Referenced Jobs) Job Ads Couched in "Rich Media" Only someone from our industry would care about these extremely dry nuances. But it is clear that the quality of the information delivered in the ad varies highly by type. Obviously, with the resources available from the rest of the corporate website, a job ad appearing on the company employment page at least has the potential to be vastly different in quality and scope. Gated ads, those legendary and infrequently used delights, are the ads that require a job hunter to perform a set of tasks before gaining admission to the employment section. Our all time favorite was the game company that required applicants to navigate a game of virtual cow tipping in order to receive the password to the employment site. Each of the various types of job ads require nuanced positioning and development. It's rarely attended to. We got to thinking about these ads because there is something remarkable going on at Salary.com. By the time you actually reach the salary wizard for Accountants in zip code 94941, you have told the company what you do, where you live, roughly how much you make. Of course, you've also told them that there is a disturbance in your work world because you are wondering if you are making as much money as you could. Currently, Salary.com appears to be selling the focused traffic to Job Boards. We wonder if they have any sort of idea about the bargain that they're getting. From our perspective, it looks like Salary.com is actually able to speak to job hunters in advance of their desire to change jobs. This means that the company has found a way to tap into the holy grail. They reach potential job hunters before they hit the market but after they have expressed an interest! We're betting that this creates a requirement for a new sort of job ad...the relationship starter. If you were looking for Accountants in zip code 94941, wouldn't you want to do something for potential employees who were employed elsewhere but expressing an indication of interest in a move? It looks like Salary.com is on the verge of making a very real and very interesting difference. - John Sumser ****************************************************************************************** The e-HR Future Show, May 7-10th 2001, Anaheim, CA The e-HR Future Show is a truly innovative event that will bring together over 700 industry professionals in the HR, training & development, and recruiting arenas. This events' unique format will Focus on HR capabilities. Learn from...    * 10 visionary HR Keynotes addressing the Future of HR including Esther Dyson, Robert Reich, Elliott Masie. Don't miss John Sumser, on "The Future of Staffing and Placement"    * 36 cutting-edge, world-class, benchmarking companies    * 12 intensive, skill-building workshops on e-HR competencies This event combines unparalleled learning opportunities for those tasked with e-enabling HR Functions. Attendees create a customized learning experience. Visit the e-HR Expo Hall to learn from over 75 leading providers in the HR technology industry and gain insight into the latest trends, forces, and developments in web-based technologies. For more information or to register, or call 781-862-3157. (Please be sure to mention your priority code 01EHR-IBZ) Contacting Us: Call, fax, write, email. We'd love to talk about your project. All material on this site is © 1995 - 2001 by IBN: interbiznet.com (The Internet Business Network), 346 Starling Rd., Mill Valley, CA 94941 415.380.8244 staff@interbiznet.com To Subscribe to the ERNIE... Enter email: Enter name:	FEATURES: Interbiznet Trends (New) Email Newsletters      - Daily Industry News      - ERN in Email      ANNUAL REPORTS:      - 2001      - 2000      - 1999      - 1997      - 1996      - Report Pricing      RESOURCES: Top 100 E-Recruiters Presentations Recruiter's Toolkit Seminar In A Box ERN Archives 1st Steps In The Hunt      ADVERTISING: Our Rate Card Demographics Recently Archived Articles Online Job Advertising How eAdvertising Works Why Online Advertising CPM Everyone Is A Customer Customer Service Boring Is Beautiful Think About the Market      ERNIE Archives    All material on this    website is the    property of IBN    (The Internet    Business Network:    interbiznet.com)    You may download    a copy for personal    use. Redistribution    without permission    is strictly prohibited.    All material on    this site is    © 1995 - 2001 by IBN

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