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ERNIE, please use the form on the
linked page. Like cramming for a math final after skipping the class all semester,
the active job hunter is faced with a sea of conflicting number one
priorities, often without the resources required to effectively fill in
all of the blanks. Clarity about the next step, self-confidence (in spite
of whatever prompted the need to shift jobs), an orientation of
accomplishment and a clear sense of "What Do I Want To Do" are the most
basic components of this standard recipe for a nervous breakdown.
That's right, people who are actively looking for work tend to be
scattered and faking it. Otherwise, the layers of embedded conflict would
eat them alive.
When you write for this audience (and, by definition, the 6.9% of all
Internet users who visit a job site each month are in this category),
understand that you are dealing with explosive levels of conflicting
value. What feels good is certainty and the ability to relieve the
tension.
When job hunters are given the opportunity to examine endless
opportunities, what do you think they do? Truth is that after about a
dozen thorough readings of job ads, they revert to skimming. The web
actively encourages this approach...it's a skimming medium. Following a
skimming phase, the job hunter reverts to reviewing opportunities briefly
and punching a resume button in response. It's extremely Pavlovian.
Under the right circumstances (say, Using FlipDog), a job hunter can
submit around 600 resumes in a 10 hour day of looking for work. Our
research indicates that the pace can be sustained, unabated, for about 15
days (or 9,000 resume submittals). That's what they tend to do unless you
can reach them early on (by getting the data right) with a compelling
story (content) about why they should apply to you.
It's a difficult audience with an extremely high payoff.
The most important thing to remember when crafting advertisements for
this group is that they are not "passive". Delivering ads to a "passive"
audience requires an entirely different set of tactics.
What can SonicRecruit
do for you?
Find the Right Candidate, Right Now.
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