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 Job Ad
Architecture
(May 01, 2001) For the last time, the components of a job ad's
content are:
- The Job Title
- The Opening Line (Hook)
- The Opportunity Description
- The Opportunity Requirements
- The Company Description
- The Closing Sell
- The Contact Info
We took a detour through audience
deconstruction to point out the importance of tailoring each job ad to the
specific audience of candidates you are trying to reach. You really have
to consider the exact type of candidate you are seeking:
- Is the ideal candidate currently looking for work?
- What is the lead time for hiring (really, not 'today')
- What Makes the company and the opportunity exciting for that type of
candidate?
- What, exactly, is the opportunity. Talk to the hiring manager. Talk
to some of the other employees in the department. The time invested up
front will result in better placements. What are their interests? Is
there anything they share in common?
A clear and
exciting proposition directed squarely at the real target will result in
fewer candidates and a better fit.
- John Sumser
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