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ERNIE, please use the form on the
linked page.
 Tool
Decay
(May 22, 2001)With any tool, the quantity of results declines to a
normal level as the number of users increases. Proven true from crossbows
to shovels, the tendency of a tool to give early adopters a tremendous
advantage while merely leveling the playing field for the bulk of all
users is a predictable part of. Not surprisingly, this has proven to be
the case with the early generation of Electronic Recruiting tools. As the
number of recruiters using a specific tool increases, the quality and
quantity of results declines to a stable level.
In the early days of job boards (five years ago), it was
unsurprising to hear that a Recruiter had been overwhelmed by the number
of qualified applicants for a specific job posting. The ratio of the
number of job hunters to the number of job listers was skewed incredibly.
In those days, marketing and sales professionals form the job board
industry often described their challenge as "educating the customer".
Stories describing those early results have taken on urban legend
proportions and still are a part of the sales kits of many.
In today's market, results more closely approximate the realities
of the labor shortage. The RecruitUSA team suggests that no poster of a
single job should have any reason to expect any results whatsoever. They
propose that their combination of intense media targeting and broad
network distribution is the most reasonable response to current market
conditions.
Talent Markets represent highly effective investments for users who
adopt the strategy today for exactly the same reasons.
Over the coming year, the early adopter advantage will accrue to
users of alumni networks, community recruiting, referral networks,
Employment branding and some of the other trends mentioned in this paper.
Then, as predicted, the results will fall off to a more normal level.
This broad understanding of the life cycle of new tools will turbo
charge the adoption of techniques in coming years. When the return on
investment is so significantly higher for early adopters, there is a solid
stream of rationalization available for early buying decisions.
For a Recruiting function to maintain its competitive advantage, it
will have to have a portion of its resources devoted to the discovery of
new tools. Staying abreast of the marketplace, the underlying trends and
new entrants is critical to honing a meaningful market edge.
- John Sumser
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