a Guide and Industry Analysis".
You can easily imagine that boilerplate industry analysis is not our
style. That function, the top level view for investors only, is being
performed somewhat adequately by Baird these days. We (you guessed it)
often find the big company view of the marketplace to be a little (giggle)
rigid and a little late.
Half of the fun in our projects comes from reinventing the form.
Our annual reports serve as road maps as often as they flesh out industry
performance details. We're certain that you just can't make good decisions
about subcontractors without a clear vision of the future.
If you do online recruiting, you're going to need a Job Advertising
Distribution partner. We're calling them JADs. Like early stage
advertising companies, they all have a good deal of growing to do. Some
companies easily place themselves in the class. Others are surprised to
discover that their basic business arena has gotten so crowded.
Today, there are 24 companies competing for your attention in this area
(they ship job advertisements to various sites around the web).
In the group of 24, there are small independent companies, large
established players, technical infrastructure firms, offshoots of big
agencies and a couple of oddballs. As a group, they'll do about $120M in
sales this year and are growing the category rapidly.
We look deeply at their alliances, management, staffing, destinations
and marketing while providing a framework for understanding how they will
help you as they grow. A detailed database (particularly useful for job
board owners who are trying to build alliances in the area, investors
looking for a depth analysis and customers who are comparison shopping)
shows key contacts, destinations, alliances, marketing data and our
critiques. The database is intended to provide enough information so that
the reader can draw his or her own conclusions!
We think it's a astonishing tool for predicting winners, losers and
good partners for the future. While we can't certify the long term
viability of one player over another, we have provided detailed metrics
that we believe show indications of who will and won't survive. The JADS are, without a
doubt, the next wave of important partner in long term recruiting
campaigns. The choice of which vendor to use is easily as important as
which applicant tracking system or which enterprise software provider.
Over the next several years, these companies will become the tactics
manufacturers for the industry.
The report is substantial and available now. Order yours today.
- John Sumser
Contacting Us:
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talk about your project.
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