[ernie] The Electronic Recruiting News in Email_010613

[Carrie Baggs <interbiz@interbiznet.com>]

		John Sumser's Electronic Recruiting News
interbiznet.com E R N I E Electronic Recruiting News In Email Our Rate Card S P O N S O R S Find out more About IBN Got a news tip? Tell us at news@ interbiznet.com Our Rate Card Articles Presentations Trends Reports Archives Resume Databases (Over 60) Company Job Listings (Over 4000) Suggestions? OUR HOME	(New) interbiznet Reports: Choosing A Job Distribution Partner, 24 Electronic Recruiting Trends 2001 (requires Acrobat), from the 2001 ERI, 2001 Electronic Recruiting Index Executive Summary (requires Acrobat), Read the Interbiznet Bugler or sign-up now and have it delivered to your mailbox. Interested in Advertising? Here's Our Rate Card To subscribe or unsubscribe from ERNIE, please use the form on the linked page. Employment Branding Roadmaps (June 13, 2001) We're fortunate enough to be getting to know Mike Moser, one of the world's great branding people. With a fistful of amazing branding accomplishments, Mike's strength is in his ability to synthesize, simplify and generate internal enthusiasm. His invention, the Branding Roadmap, is a simple to use handbook for all members of the branding community. It answers the question "What does our brand mean?". Ripe with illustrations, stories and techniques, the small manual paints a picture of the way "our" brand is to be portrayed. The essence of Moser's work is a firm understanding of the fact that a brand is about details and people. He gets that a brand is not an idea, it is an execution throughout the organization. His Branding Roadmaps are intended to simultaneously create the core concept and promulgate it throughout your shop. It works. He's the reason you've heard of KIA cars. His agency (now a part of a larger advertising agency) couldn't stop booking clients. Now on the bench (near the end of a non-compete agreement that was a part of the sale of his firm), Mike is wondering what to do next. We've been talking about the applicability of his Branding ideas to the Employment Landscape. Frankly, much of what passes for employment branding is an expensive exercise in logo design, paper choice and color palettes. The idea that an employment brand should be a part of everyone's job is hardly standard thinking. Typical branding concepts like integrated music (what does working for your company sound like, anyhow?), clean repeated messages with substance (not...we're a great place to work) and principles at the heart of the exercise are the hallmarks of corporate branding. Ask yourself whether or not these elements have a place in your employment brand, if you even have one. Branding is about to explode as an integral part of long term labor supply management. It will become more clearly a component of the 3rd party recruiter's job. It will be a significant part of a corporate recruiter's agenda. Hiring managers will have their input and role. We've written broadly on the concept, particularly in the 2001 Electronic Recruiting Index. You might want to check in with Mike Moser to talk about creating the first Employment Branding Roadmap. - John Sumser ****************************************************************************************** SUBCONTRACTING ACCOUNTS FOR 28% OF ALL I.T. STAFFING? Not familiar with it or want to do it better, safer and more profitably? Visit Subcontractus.com at http://www.subcontractus.com The only site dedicated exclusively to Subcontracting The only site to search & serve formatted,Microsoft Word Resumes Free backgroud checks on the 1900+ member firms A complete Subcontracting ASP (active service provider) Solution Subcontracting Editorial and Industry Statistics Subcontractus.com is and always will be a completely FREE service JOIN NOW & YOU COULD WIN A VISOR PDA BY HANDSPRING! . Contacting Us: Call, fax, write, email. We'd love to talk about your project. All material on this site is © 1995 - 2001 by IBN: interbiznet.com (The Internet Business Network), 346 Starling Rd., Mill Valley, CA 94941 415.380.8244 staff@interbiznet.com To Subscribe to the ERNIE... 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