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[ernie] The Interbiznet ERNIE_00.10.16




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It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall


It's better to
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really well than
than to do
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If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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Foundations Of an SBB (Part 3)

(October 16, 2000) We're starting to have an interesting package of the characteristics of an SBB (single belly button) vendor in the E-Recruiting space:
  • Objectivity
  • Ability to Measure Job Board Performance
  • Simple Decision Making Design
  • Ability to Help Customers Spend (and choose) Effectively
  • Dynamic Measurement of Job Board Performance
  • Interface with Major Applicant Tracking Systems
  • One Step Posting To Major Outlets
  • Data Consolidation (resume standardization)
  • Website Hosting
  • Website Traffic Development
This is enough to justify thinking of a player as a potential SBB. It isn't, however, enough to provide single point accountability in the relationship. Additional things an SBB ought to provide include:
  • Recommendations For Applicant Tracking, Workflow and Enterprise Installations
  • Copy Editing and Improvement
  • Brand Development Assistance
  • Systems Integration Assistance
  • Print Campaign Integration
  • Gateway Services:
    • Assessment
    • Background Checking and Screening
    • Constant Development of New Sources
    • Performance Prediction and Fine Tuning by Source
  • Staffing Audits and Improvement Techniques
  • Staffing Source Selection
  • Unified Billing (Single Invoice)
  • Integrated Data Management (from all sources to customer system)
The list makes it clear that most of the current infrastructure players and wannabe's have a long way to go. While an enterprise software provider could, in theory, execute most of these systems, we're more likely to think that the channel marketers of enterprise players are in a better position to deliver real service.

In case we haven't been clear enough, objectivity and a total emphasis on customer effectiveness are at the heart of the SBB play.

- John Sumser

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