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[ernie] The Interbiznet ERNIE_00.10.17




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Paying Candidates

(October 17, 2000) It's here and we like it. Headhunter.net is offering incentives to candidates for disclosing information about themselves, reading job ads and pawing through email related to their interests. In a partnership with MyPoints.com, Headhunter offers careerists the opportunity to accumulate something like frequent flyer miles. Awards can be earned for use at Hilton, Barnes and Noble, Macy's, Sprint, Red Lobster and a stack of others.

MyPoints.com is one of a number of services that provide a vehicle for maintaining web visitor loyalty and expanding on it. (BTW, the others include Cybergold, clickRewards, Netcentives, RewardsPrograms and ecentives). These companies allow their customers and alliance partners to incent visitors for more information, measurable behavior or repeat visits. With the mypoints program in place, Headhunter now has a way to build loyalty and pay its users for their time.

When labor is scarce, you have to pay it for its time.

The program was so obvious that we should have been able to see it coming. That's why we think it's an absolutely brilliant move. Our hats are off to the folks at headhunter for being the first to figure out how (and why) to pay candidates.

It's just the beginning!

- John Sumser

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