[ernie] The Interbiznet ERNIE_00.11.01

["Carrie Baggs" <interbiz@thedtb.com>]

		interbiznet this week   (through November 1, 2000)
interbiznet.com Electronic Recruiting News Our Rate Card S P O N S O R S Receive email when this page changes   Click Here Find out more About IBN Got a news tip? Tell us at news@ interbiznet.com Our Rate Card Presentations     - Basic (PDF)     - Strategy (PDF) Recruiting Trends Archives Recruiting Eyeballs Key Industry Suppliers Resume Databases (Over 60) Company Job Listings (Over 4000) Salary Surveys NATSS Enterprise Fidelity HR Live HR Online SHRM Workforce Mag DejaNews Suggestions? It is better to not be on the web than to be on and not know why John Sumser Reality is more complex than it seems. John Gall It's better to do a few things really well than than to do a lot of things badly. If you can't make the necessary commitments of time and energy to your electronic marketing efforts scale back your plan. John Sumser All material on this website is the property of IBN (The Internet Business Network: interbiznet.com) You may download a copy for personal use. Redistribution without permission is strictly prohibited. All material on this site is © 1995 - 2000 by IBN OUR HOME	Daily News. Archived Weekly. Click Here For The Current Issue. Click the 'OK' to make the ERN your default homepage Read Today's Interbiznet Bugler 2000 ERI Executive Summary Requires Acrobat. The 2000 ERI is now available. Order your copy today! If you wish to receive the Electronic Recruiting News as a daily email, please use the form at the bottom of the page to subscribe or unsubscribe. Thank you - Interbiznet Staff We Went (November 01, 2000) It was raining in Boston the day of the show. Rainy days are to Boston what they are to San Francisco: a reaffirmation of the fact that moodiness produces good culture. We were in town for a variety of reasons and wanted to see whether or not we were right about the Fast Company Talent Labs. It's easy to forget that trench level recruiters get assigned to shows like the Talent Lab with no hope for reprieve. While the independent actors from small startups were pulling their booths down by lunch (hunters require huntable game), the young recruiters from big companies were stuck in the booths watching the empty aisles and preying for a target. "How's it going?", we asked. "Miserable. We've seen no one today and two candidates yesterday", came the reply. "Why don't you pack up and see Boston, visit the colleges or just blow the day off?" "Lord knows when the boss will call. She's a real terror and is sure that this show isn't working because we aren't trying hard enough." It would have been a good environment for recruiting recruiters. We'd come to the Fast Company Talent Labs to see if our harsh assessments about success likelihood were on target. Originally, the event was positioned as a two day 'experience' in which recruiters, executives and careerists could get to know each other. By the time all was said and done, it was an ill attended job fair. Our concerns were legit. By turning the event into a free for all (just like Woodstock without the bands), the project managed to lose its identity without gaining an audience. There are a number of lessons to be learned from this particular failure: While the job fair does indeed need reinvention, it still requires fundamentals in execution (marketing, branding, positioning, a value proposition and so on). A magazine focused on business success (Fast Company) may not be the best brand to build a job fair around. It may, however, be a firm foundation for experimentation with a real vision. Real vision persists through initial failure. The best way to understand the depth of an idea is to witness managerial commitment during the first crisis. It became clear to us that the event was really about harvesting cash from the Fast Company brand the moment they gave up on the idea of two day attendance. The difference between harvesting a brand and building a business is significant. One requires persistent building. The other requires customers with money for a one shot deal. Recruiters recruit. Any event that proposes to deliver them to a stocked fishing pond needs to deliver fish. Events require clarity. As we asked attendees what they thought about the event, they weren't sure what it was. Clarity is the responsibility of marketing. Events require good facilities and solid planning. We visited both the San Francisco and Boston events. They were held in off-brand convention facilities making it hard for most careerists to find the event. Frankly, these are beginners lessons. - John Sumser ****************************************************************************************** Discover fresh ideas and new strategies at Kennedy Information's: e-Recruiting and Staffing Conference and Expo November 16-17, New York City Don't miss the premier e-Recruiting event! ****************************************************************************************** Contacting Us: Call, fax, write, email. 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