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Electronic Recruiting News as a daily email, please use the form at the
bottom of the page to subscribe or unsubscribe. It's a slog, to put it mildly. Simply maintaining morale, in the face
of such overwhelming odds, is an enormous accomplishment. From the trench
level, it certainly must seem like the harder you work, the faster the
pile grows.
From the perspective of these high volume shops, it seems like the
current spate of offerings in all aspects of Recruitment advertising are
bandaids on an arterial wound. We've begun to conclude that a part of the
problem lies in its definition.
Everywhere we look, we see solutions that propose to reduce the
recruiting cycle towards zero. Every system we review (except, possibly,
Icarian) is reactive and
administrative which means that the best possible performance is to thin
the timeline to a week or so. Given the marketplace pace, this means that
huge numbers of potential employees will continue to fall through the net.
Our conclusion? The objectives are wrong. Like a Just In Time Inventory
system, the design of Recruiting solutions should focus on an objective of
having candidates available 30 days in advance of the requirement, not a
week to 60 days afterwards.
This notion, which we're fondly calling "Minus 30", demands a
fundamental rethinking of the problem. In order to discover candidates in
advance of requirements, the first move is an understanding of the
evolution of hiring requirements within the organization. At the same
time, data mining techniques need to be used to uncover indications of the
likelihood of a shift.
For instance, at the entry level, the first indication of pending
availability is college selection or the declaration of a major.
Interestingly, much of this behavior is observable since many universities
organize student web pages by department.
Alternatively, the death of a parent, the purchase of a home or car,
the acquisition of a new computer, the birth of child, a 40th birthday,
rapidly increasing real estate values in a particular zip code, sales of
certain books by zip code (available from Amazon!) and other major and
minor life events are all indications of pending availability and the
statistical likelihood that candidates will emerge in a particular region.
The tools required to produce candidates in advance of formal
availability also include the mining of existing resume databases. We
recently heard the story of a highly successful staffing operation who
improved their inventory production in a significant way by assigning all
recruiters the task of scoring historical resumes. Once the database was
complete (and it took a while to evaluate all 200,000), the company was
able to predict the availability of candidates who had applied three or
four years ago.
The combination of advance planning and availability surveillance, both
made possible by currently available online data, should produce systems
that drive the recruiting cycle time below zero days. While more difficult
to achieve in small organizations, the repetitive nature of big company
recruiting problems makes the task extremely similar to good inventory and
distribution management. Once "Minus 30" is achieved, figuring out who
bears the inventory carrying costs will be the next frontier.
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