[ernie] The Interbiznet ERNIE_00.11.10

["Carrie Baggs" <interbiz@thedtb.com>]

		interbiznet this week   (through November 10, 2000)
interbiznet.com E R N I E Electronic Recruiting News In Email Our Rate Card S P O N S O R S Receive email when this page changes   Click Here Find out more About IBN Got a news tip? Tell us at news@ interbiznet.com Our Rate Card Presentations     - Basic (PDF)     - Strategy (PDF) Recruiting Trends Archives Recruiting Eyeballs Key Industry Suppliers Resume Databases (Over 60) Company Job Listings (Over 4000) Salary Surveys NATSS Enterprise Fidelity HR Live HR Online SHRM Workforce Mag DejaNews Suggestions? It is better to not be on the web than to be on and not know why John Sumser Reality is more complex than it seems. John Gall It's better to do a few things really well than than to do a lot of things badly. If you can't make the necessary commitments of time and energy to your electronic marketing efforts scale back your plan. John Sumser All material on this website is the property of IBN (The Internet Business Network: interbiznet.com) You may download a copy for personal use. Redistribution without permission is strictly prohibited. All material on this site is © 1995 - 2000 by IBN OUR HOME	Daily News. Archived Weekly. Click Here For The Current Issue. Click the 'OK' to make the ERN your default homepage Read Today's Interbiznet Bugler 2000 ERI Executive Summary Requires Acrobat. The 2000 ERI is now available. Order your copy today! If you wish to receive the Electronic Recruiting News as a daily email, please use the form at the bottom of the page to subscribe or unsubscribe. Thank you - Interbiznet Staff It Might Look Like This (November 10, 2000) Our email box fills at an alarming rate. With over 400 news alerts, letters from readers, important customer correspondence, staff mail, family stuff and spam, we're buried in an avalanche of crud. It's really quite difficult to distinguish one piece of incoming from another. They blur to the extent that relationships suffer and bright ideas get lost. Until we find a better method, we're stuck doing things the current way. Cutting through that level of noise is the challenge that faces all publicists (whether professional or an entrepreneur who dreams of having a professional). There are a variety of ways to attack the problem. Sending large volumes of tailored emails is the approach taken by both Monster and Recruitsoft and a newcomer called HR.com. The underlying premise is to try to ship enough propaganda so that not all of it can be thrown away. It works to a degree. Polished networking, practiced by folks like BrassRing, hire.com and RecruitUSA is another alternative. Building warm relationships with key analysts and pundits is a high maintenance approach, but it serves the proponents well. These companies go out of their way to create an enduring buzz. Another approach is one we favor. Doing the journalists job involves writing a press release, chock full of facts and figures, that barely mentions your company. The goal, instead, is to give the journalist a day off. We wish we saw more of these. And then, there is the old fashioned "brown-nosing" approach. Cleverly done, the method is not only inoffensive, it bears fruit. Here's a great example that is so good that it rose to the top of our inbasket: First let me thank you for your thought-provoking articles. They are a constant source of healthy debate in our organization. I'd like to share with you a report I produced for sales executives while I headed recruiting for MCI's Business Markets division in the mid-1990s. The COOL Report (Cost Of Opportunity Lost) addressed opportunity cost and was much more relevant to my client-executives than any cost per hire data the HR folks repeatedly tried to quantify. The COOL Report was built as a simple equation tied to our requisition report and was sent monthly to all sales VPs and above. The COOL Report utilized req aging data times the daily quota for sales reps to produce an "in your face" realization among our sales executives that to make their numbers they had to ensure hiring (and hiring well) was a top priority. A typical example might be that a National Account Manager carried a new revenue quota of $50,000/month. Divided by 31 days, that NAM was responsible for $1613 in revenue per day. If a NAM req was open 40 days, the revenue it cost the sales organization was $64,520. The numbers expressed in the COOL Report were startling. It was not unusual for us to have several hundred open reqs at a time. We literally were losing millions of dollars per month and this report allowed everyone to know it. When I first began producing the COOL Report, my fellow HR managers told me I was crazy to produce a report that showed that my organization was responsible for the company losing so much money. My take was the opposite. I believed I needed the sales executives to realize the size of the issue and take a business-like approach to recruiting for the first time. Luckily for me, my lead client-executive, Rick Ellenberger (now CEO of Broadwing Communications), was very receptive to the report and its implications and was a great supporter in helping me get the resources to build my recruiting organization to an appropriate level. Since leaving MCI in early 1999, my team and I have been acting to a large extent as a "single belly button" for our clients and assisting them with recruiting strategies and navigating the e-recruiting maze. We appreciate your insights and join you in evangelizing better ways to approach recruiting. As a "go-by", this is a fantastic piece: personal correspondence, a great idea, qualifications and lots of nice flattery. As a result, we took a solid look at CRSEdge. It just may be the prototype for a single belly button service. - John Sumser ****************************************************************************************** When the success of your career is based on the success of others, you need the right tools to recruit top talent. Join us November 16 & 17 to discover fresh ideas and new strategies at Kennedy Information's e-Recruiting and Staffing Conference and Expo in New York City. Click here ****************************************************************************************** Contacting Us: Call, fax, write, email. We'd love to talk about your project. All material on this site is © 1995 - 2000 by IBN: interbiznet.com (The Internet Business Network), 346 Starling Rd., Mill Valley, CA 94941 415.380.8244 staff@interbiznet.com To Subscribe or Unsubscribe From the ERNIE... 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