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ERNIE, please use the form on the
linked page. It's one of those puzzles that OD people are great at having in the odd
moment. Don't think about your nose.Imagine your office if it were totally
different. A mental Catch 22, the search for a new metaphor is what moves
things forward.
The airplane languished as an interesting but unprofitable technical
achievement until the underlying metaphor was correct. The Wright brothers
and their competitors all thought of the the airplane as a bicycle. It was
intended for use by one or two people with weight being the primary
concern. By the advent of the 1st World War, the metaphor was becoming
more car-like. However, it wasn't until Howard Hughes understood that the
airplane was a bus that the Aviation industry started seeing regular
profitability. Even then, it was not until the 1980s that air travel
became completely commonplace..
The trouble with searching for metaphors is that its hard to see how
deeply integrated they are in your experience.
Much of our criticism of the current Job Board industry comes from the
fact that the central metaphor is a database. That's a slight improvement,
after 6 years, from a Job Board is online classified advertising.With
these notions, we're limited to "you put it out, someone else reads it".
It's hard to integrate targeting disciplines into a database.
In many HR environments, they say, "Recruiting is my biggest headache."
That's why we sometimes say, "Recruiting is advertising" or "Recruiting
is direct Marketing" or "Recruiting is precise communications" or
"Recruiting is Marketing".
We're beginning to like "Recruiting is the path people take into an
organization." or "Recruiting is a relationship that matures into an
employment decision". or, like Icarian, "Recruiting is the development of
an adequate supply of the right people." (It's a little wordy, for sure).
The underlying metaphor shapes the way you think about the problem. It
limits possibilities and focuses solutions.
In many HR environments, they say, "Recruiting is my biggest headache."
Here at interbiznet, we say, "The search for a new metaphor gives us a
headache".
If you have a new way of thinking about Recruiting, we'd love to hear
about it.
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