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IBN: Defining Excellence in Electronic Recruiting

John Sumser's
Electronic Recruiting News

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It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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2000 ERI Executive Summary Requires Acrobat.

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2000 Part IV

(December 21, 2000) What's a year end review without a few predictions? We gathered a collection of soothsayers and mystics for a day long "What's Coming" conference in our multimedia greenhouse. With crystal balls polished and tea leaves prepared, we offer:

The Top 15 Things To Expect in 2001

Prices will rise to reflect the real costs of doing business. Recruiting budgets will swell. Labor shortages will escalate.
Continued rumors of an impending industry consolidation will dominate the conversations around water coolers and trade show floors. Meanwhile, the number of new companies in the business will continue to explode.
Several Applicant Tracking Companies will attempt to quietly leave their ill considered Electronic Recruiting Ventures behind.
Desperate for stock market traction, several staffing companies will enter the acquisition mode, hoping to pay 1998 prices for 2001 properties.
Two of the major Trade Shows will be cancelled for lack of vendor participation. A new, juried trade show will emerge to modest initial success.
Several new companies will make splashy market entrances as Online Recruitment Advertising Agencies.
Micro-project operations (like Info Rocket) will begin to be seen as solid "pay as you go" outsource solutions.
Several new models for candidate traffic development will emerge. Some will effectively target people who are not looking for work but want to have backup plans. Potential Employee Relationship Managers will emerge as a job category.
BrassRing will become the number one provider of Applicant Tracking Systems.
Hot Jobs will close the revenue gap between its operations and Monster's making a very tight race for number one in the industry.
The IPO market will stay cool all year creating a solid environment for creative acquisition and merger.
The economic downturn will not last long enough for people to notice that the unemployment rate is no longer driven by economic cycle.
Two or Three Fortune 50 Firms will appoint Chief Talent Officers or Talent Supply Managers at the "C" level.
There will be the beginnings of turmoil in the Administrative end of HR as successful Recruiters are promoted into leadership positions. The need to integrate HR based on the optimization of Human Capital investments should give companies like Icarian the solid market traction they've been seeking.
Alliance and partnership development will continue to accelerate as people discover that the value of this market is really 10% of Gross Domestic Product.

- John Sumser

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