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John Sumser's
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It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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2000 Part III

(December 20, 2000) Every retrospective has a winner's list. 2000 was an extraordinary year in the evolution of our industry. The roadside is accumulating carcasses, of course. As we mentioned earlier, the blinding greed of dot com fever took its casualties. Old brands disappeared, new contenders replaced them. The industry looked like a hydra with 10 new heads emerging for every one that was cut off.

The drum beat at the trade shows was "End to End Solutions". Everybody had one. Nobody believes in them anymore. We learned that every corporate setting is an individual problem and that "one size fits all solutions" look like baggy clothes on small operations and constraining devices on the large. Nonetheless, we expect to see more ends meeting ends since that's the most profitable internet industry so far.

If we're on target, next year's buzzword will be Human Capital (but more about that tomorrow).

This was the year that Recruiting began to assume the leadership role in HR. Once the bastion of administrivia, the HR function is slowly becoming a supply oriented shop. Minds are changing. Our hope is that they change fast enough to adjust to the permanence of the labor shortage.

Here are the things we think are the most significant milestones from the past year.

Top 15 Achievements In Electronic Recruiting 2000

Recognizing that dominance doesn't mean market ownership, Monster and its parent, TMP, continued their aggressive market moves and defined the industry. From consumer education to brand differentiation, the company consistently made winning choices and, as we've noticed, made everyone's life a little easier.
Brass Ring Systems emerged as the fastest growth player in Applicant Tracking. From nowhere three years ago, the operation has become the number two or three player in the niche.
RecruitUSA built a singularly impressive distribution business with approximately 300 job posting deals in the cue, laying the groundwork for the rollout of the first real eRecruitment Advertising agency.
DDI released Source2Hire , a remarkable specialized tool that blends assessment and applicant tracking for volume hiring projects. This marked the first visible recognition of the fact that specialized solutions have specialized markets and requirements.
Net Temps quietly rolled out its talent center. In the midst of all of the brouhaha regarding Free Agent Marketplaces and Exchanges, the company clearly defined buyer and seller relationships in an existing context. Good move.
Hire.com offered the first ever conference for Chief Talent Officers. Seizing the thought leadership role in the vendor community, the company shed real light on the rapid evolution within HR.
SelectMinds opened the doors of the Alumni Program business. We think of it as the reinvention of recycling.
Vault.com exploded several myths about the utility of "the real skinny" as a Recruiting tool, and in doing so moved well into the top 10 most trafficked job boards.
CareerCast moved into the newspaper market and walked away with the service end of the business by providing diligent customer service and an outstanding product.
The Name Change vendors made buckets of money in the staffing industry.
Heidrick and Struggles made one right move after another, making their stock the clear winner of the year.
The Referral business opened its doors with a dozen entrants including Angami, Refer.com and Referrals.com setting the pace.
Community Recruiting, as pioneered by the infamous "Craig's List" moved into the forefront, reestablishing networking as the key to recruiting effectiveness.
Cross posting and new distribution techniques drove job advertisement volume to well over 100,000,000 observable posts and raising several obvious questions.
The Talent markets, led by Guru, and eLance established themselves as survivors after their first full year of business.

- John Sumser

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