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linked page.  The Gateways (January 18, 2001) From sophisticated to silly, the following operations have one thing in common.
By posting a job ad through their service, you can have it distributed to a wide array of outlets. This job broadcasting service, at its simplest, is a great way to clog your email box with unwanted resumes. At its most sophisticated, it is a way to build a foundation for extremely targeted delivery of job advertising. Each of the services takes a slightly different approach. RecruitUSA, in the midst of building the most powerful alliance network in the industry, focuses on targeting and volume. Net-Temps, serving the staffing industry, uses distribution across the board for its clients to increase response rates. CareerEngine, Boxwood and CareerBuilder are pulling together extraordinary internal networks of publishing sites. IIRC and eQuest are slowly building employment branding franchises. DICE appears to have evolved into a highly focused IT targeting tool. Each of these companies is approaching a key vector in the industry from a slightly different angle. From pure gateways (like RecruitUSA) to the Networks to the Job Board In A Box providers, these companies are in the business of trying to make our exploding industry make sense for their customers. Some do it better than others, each has extremely loyal and vocal customers. They all have their place. Frankly, the question isn't really "What are they doing now?" Rather, it's "What are their future plans?" Almost any one of the players at these companies will tell you that broadcasting a job opening has begun to lose its effectiveness. The much hoped for "network-effect" can only be achieved with precision targeting. For the most part, these tools still engage in carpet bombing rather than laser guided precision munitions delivery. We'd like to suggest that these companies are the vanguard of Employment Branding Systems. They have each paid their dues in coming up to speed and are all looking, in one way or another, for the next competitive advantage. While they are, as a class, unlikely to perfect micro job boards (at the intersection of region, interest and profession), they, in many cases have the capacity to deliver increasing value to their customers by providing the capacity to tailor deliveries in detail. Watch these guys as the source of innovation in the near future.
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