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ERNIE, please use the form on the
linked page. By posting a job ad through their service, you can have it distributed
to a wide array of outlets. This job broadcasting service, at its
simplest, is a great way to clog your email box with unwanted resumes. At
its most sophisticated, it is a way to build a foundation for extremely
targeted delivery of job advertising.
Each of the services takes a slightly different approach. RecruitUSA, in the midst of building
the most powerful alliance network in the industry, focuses on targeting
and volume. Net-Temps, serving the
staffing industry, uses distribution across the board for its clients to
increase response rates. CareerEngine, Boxwood and CareerBuilder are pulling
together extraordinary internal networks of publishing sites. IIRC and eQuest are slowly building employment
branding franchises. DICE appears to
have evolved into a highly focused IT targeting tool.
Each of these companies is approaching a key vector in the industry
from a slightly different angle. From pure gateways (like RecruitUSA) to
the Networks to the Job Board In A Box providers, these companies are in
the business of trying to make our exploding industry make sense for their
customers. Some do it better than others, each has extremely loyal and
vocal customers. They all have their place.
Frankly, the question isn't really "What are they doing now?" Rather,
it's "What are their future plans?"
Almost any one of the players at these companies will tell you that
broadcasting a job opening has begun to lose its effectiveness. The much
hoped for "network-effect" can only be achieved with precision targeting.
For the most part, these tools still engage in carpet bombing rather than
laser guided precision munitions delivery.
We'd like to suggest that these companies are the vanguard of
Employment Branding Systems. They have each paid their dues in coming up
to speed and are all looking, in one way or another, for the next
competitive advantage.
While they are, as a class, unlikely to perfect micro job boards (at
the intersection of region, interest and profession), they, in many cases
have the capacity to deliver increasing value to their customers by
providing the capacity to tailor deliveries in detail.
Watch these guys as the source of innovation in the near future. All material on this site is © 1995 - 2000 by IBN:
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