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It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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Yabba Dabba Doo

(January 19, 2001) We like the tag line used by Munder (an investment firm) in their TV commercials. After talking about how smart they were to invest in TMP, the screen fills with "we focus on companies that Get It". While we aren't always sure who gets it, it's pretty easy to see who doesn't.

Fresh from the press release factory in Noclue, Idaho, the Association of Executive Search Consultants

(really old timers will recall how big the battle was to introduce a code of ethics into the field), has announced the launch of BlueSteps, a pay to join database for executives. Noting that this is a "global" database, the system pries pocket change from executives for the privilege of being viewed by headhunters.

Executive Profile allows you to enter your summary career information into BlueSteps global database (a process that should take no longer than ten minutes) thereby providing the essential information against which AESC firms can search according to the needs of a particular assignment.In addition you are invited to submit your full resume or curriculum vitae as an attachment to your profile to provide additional information to search consultants when necessary.
You can rest assured that, once your career details are entered into our global database, they will never be shown to a hiring corporation without you having been contacted to first discuss the opportunity in question and to obtain your consent to proceed. Your details will also be completely protected from direct access by corporations and by recruiting firms that are not members of the AESC.
Posting your profile is a long-term investment. That is why you will only be charged a one-time fee of $100. As long as you continue to update your career information on an annual basis then your profile will remain in BlueSteps for as long as the service is in operation.

My goodness, a system that allows you to enter career information and attachments confidentially! Protection from corporations and by recruiting firms that are not members of the AESC. Why, it's Back To The Future with a racketeering twist.

We can imagine the planning meeting that spawned this bizarre entry:

"Uh, hey. This web thing might last."
"You know, my wife is learning web design."
"What if we got us a web page tingie with a database."
"Uh, hey, no one else is charging job hunters, we could make one beeelion dollars and have an IPO"
"I wanna be the webmaster"
"No, I was first"

There is a reason that one of the few non-internet sectors to under perform the NASDAQ over the past year is the Recruiting and Staffing Segment. While our New Era Recruiting Index lost nearly 20% of its value, the staffing sector tumbled by twice as much. The hint: Inventory is expensive, the tide has shifted, candidates are compensated for joining databases, costs are up, results are down.

The good news for BlueSteps is that they are certain to win this year's Flintstone award for best stone age headhunting mindset. Yabba Dabba Doo.

- John Sumser

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