[ernie] The Electronic Recruiting News In Email

IBN: Defining Excellence in Electronic Recruiting

John Sumser's
Electronic Recruiting News

interbiznet.com

E R N I E
Electronic Recruiting News In Email

Our Rate Card

S P O N S O R S

Find out more
About IBN
Got a news tip?

Got a news tip?
Tell us at
news@
interbiznet.com
Our Rate Card
Articles
Presentations
Trends Reports
Archives

Resume
Databases
(Over 60)

Company Job Listings
(Over 4000)

Suggestions?

It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

All material in this
email is the
property of IBN
(The Internet
Business Network:
interbiznet.com)
You may download
a copy for personal
use. Redistribution
without permission
is strictly
prohibited.
All material in
this email is
© 1995 - 2000 by IBN

OUR HOME

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Read Today's Interbiznet Bugler

(New) Download the 2001 ERI Executive Summary. Requires Acrobat.

2001 Electronic Recruiting Index is available. Order your copy today!

To subscribe or unsubscribe from ERNIE, please use the form on the linked page.

Targeted Traffic

(February 16, 2001, 2000) For all of the hullabaloo, the business of making your corporate website deliver the candidates you want is still a black art. You've got to cover the basics, of course. The right meta-tags, link development programs, ongoing novelty, value for the visitor and the right advertising can contribute to the momentum. But, if you are like most folks charged with the problem, at the end of the day, you are left with the nagging feeling that it isn't working as well as it might.

Enter Salary.com.

You may not know this, but salary.com is the third or fourth largest Career website based on traffic. With 18.9 Million page views from 2.4 Million visitors in January alone, the Salary.com website rivals all of the big names in the game. Since they do not compete with the job boards (who are often their partners), they find themselves with an abundance of traffic.

When a visitors goes to the Salary.com website, she identifies herself by position description and zip code. In order to deliver truly relevant compensation information, this is the core data collected by the website. That means that Salary.com knows the intersection of Geography, position and salary for each visitor.

Take a good close look at their advertising options.

Candidate Sourcing allows you to specify both geography and position in an advertising purchase. Salary.com will guarantee the delivery of ten qualified candidates (right to a very specific URL, a job posting on your site, for instance) or a continuous flow over time. In other words, Salary.com offers a method for purchasing the precise traffic that you need to make the corporate jobsite work.

Like may innovations in our industry, this one is just enough ahead of its time to provide extremely powerful value to companies that become early adopters. We expect the idea to catch on very rapidly and imagine that Salary.com will be one of the big winners in 2001.

We'll be following their evolution closely, so stay tuned.

- John Sumser

******************************************************************************************

Workforce has the Recruiting and Staffing information you need.

Search through thousands of archived articles, participate in the forum, print out sample letters and policies and more. All for free.

Come to Workforce today!

Workforce -- HR Trends and Tools for Business Results.

******************************************************************************************

Contacting Us:
Call, fax, write, email. We'd love to talk about your project.

All material on this site is © 1995 - 2000 by IBN: interbiznet.com
(The Internet Business Network), 346 Starling Rd., Mill Valley, CA 94941
415.380.8244
staff@interbiznet.com

To Subscribe or Unsubscribe From the ERNIE...