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[ernie] The Electronic Recruiting News In Email_010215




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It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall


It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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Things Have Changed

(February 15, 2001, 2000) In our supposedly slowing economy, unemployment claims dropped while the unemployment rate is still 4.2% nationally. We're certain that we remember a thirty year period during which 4.2% was thought impossible. Certainly, the notion that unemployment claims would drop during a downturn is relatively unprecedented.

We hardly believe that recession has been eliminated or that the economic cycle has been banished to oblivion. But, the permanent generational labor shortage changes things in a profound way. In non-manufacturing sectors, the recently laid-off are being quickly hired with no observable economic loss.

The manufacturing sectors are another thing entirely. Factories are the last place in which physical inventory has a higher value than intellectual inventory. Traditional notions of business cycle and downturn still apply in this sector. But, it's important to understand that Manufacturing is now less than 15% of our economy.

In Silicon Valley, where negative unemployment is the norm, we're hearing an interesting tune. "If layoffs continue at this pace for the next three years", they say. "we'll reach positive unemployment for the first time in five years." The very concept of negative unemployment is currently foreign to the ears of a Recruiter in an industrial area.

The web is important because it is a two way communications system. Until now, almost all of the applications and systems we've developed in this industry are replicas of older approaches moved over to the web. It isn't going to last much longer.

The difference between an inventory of human capital and an inventory of physical goods is that the human capital has many minds of its own. Rather than bar codes (the next wave of old generation stuff about to be launched by "assessment" firms), human capital communicates independently. You have a relationship with Human Capital. You count and assess physical items.

Companies that move forward with real relationship systems will have an advantage over the firms that treat their Human Capital like physical assets. Relationship inventory can quickly adapt to changing circumstances. Physical inventory just sits there waiting to be sold.

There is still some chance that the major news media, hungry for a simplistic horror story, will discover that things have changed. Whether they do or not, moving your Human Capital Management strategy another step forward is increasingly critical.

- John Sumser

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