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IBN: Defining Excellence in Electronic Recruiting

John Sumser's
Electronic Recruiting News

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It is better
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Community

(March 01, 2001) It's terribly easy to judge a company based on the quality of its website. For instance, when we look at the Applicant Tracking Systems Market, only two of the sites are even worth bothering with. The Recruitsoft offering stands head and shoulders above all of the others and goes a long way towards explaining why they have managed to grab so much buzz recently. Of the huge piles of other brochureware, only Webhire's material even vaguely climbs out of the background noise. In both cases, what distinguishes these sites is the fact that they offer real meat, not flashy graphics. In case you've forgotten. the most successful website (more or less) is Yahoo's ugly monster. We think anyone claiming to be an internet business ought to be able to field a passable website.

Okay, we're suckers for the idea that the web can bring real people closer to each other. Our experience is that the web helps us get to know our surrounding neighborhood a little better. It's counter intuitive, but somehow, asynchronous digital communications make it easier to shop in the local market.

The way it seems to work is that community forms around content. In English, that means that people need something to talk about when they get together. Affinity plus content (the more controversial the better) plus a good location equals a party. Groups formed around shared ideas and social interactions (face to face plus internet) have stronger than usual 'stickiness'.

So, it was with a great deal of enthusiasm that we visited the Media Bistro party in San Francisco. Sure enough, swirling under heatlamps in the cold (high 50s) late Bay Area winter, were all sorts of interesting folks brought together to incite each other. Media types, futurists, web heads, young, old all nosed around to get to know each other and figure out the mid level professional job scene.

With operations popping up all over the country, the Media Bistro management team is way ahead of other operations that hope to build regional franchises around the country. The have figured out how to throw an intimate, successful, recruiter friendly party for just the right people and integrate it with their web operation. It was a great experience.

- John Sumser

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