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ERNIE, please use the form on the
linked page. The CPO's job, it turns out, is to be the single belly button at the
intersection of competing views from the legal, consumer and technical
universes. With the heat of public scrutiny comes the requirement to field
a "stuckee". While there is plenty of
existing law, the ability to track online behavior certainly raises
new issues. Lots of third party
players are emerging to try to sort out the details.
We hold, as you'd suspect, a somewhat contrarian view.
It's clear to us that privacy is directly related to fit. The more you
know about a customer (or candidate) the more likely you are to be able to
create a match between that person and a range of needs. By necessity,
additional understanding comes at the expense of a layer of mystery.
We're often reminded of our first experiences with a tailor.
Following one very large promotion, we were instructed to use the
"company tailor". After a decade of wearing rack suits, it was a pleasant
surprise to discover that company executives all wore handmade suits from
a specific company. We were surprised at the way that a tailor worked.
After an initial greeting, the tailor asked us to disrobe. He
immediately got on his knees and placed his hands in any number of
unmentionable places. Measurements were taken and an odd array of physical
facts (that we didn't even know) rose to the surface. One shoulder is
lower than the other; one thigh larger than its twin; the padding on one
side sags a wee bit more than the other (we can't even see back there);
and so on.
Humiliation and discomfort aside, the result of this deep physical
investigation was an astonishing fit. We have fond memories of that first
suit and the way it looked and felt. Fit was achieved at the expense of
privacy.
And so it is with information.
We trusted our tailor to never mention our infirmities; but, he knew
them, understood them and accounted for them. His job was to make the fit
work based on a deep intrusive understanding.
We're guessing that the real dynamic surrounding the current privacy
noise is related to the fact that the current crop of internet information
tailors are all apprentices. There are time honored ways for respectfully
using closely held information to produce high quality results. Perhaps
the job of the CPO is to make organizations learn how to carry this trust.
What position can Sendouts.com put
your firm in?
A more
competitive one.
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