|
To subscribe or unsubscribe from
ERNIE, please use the form on the
linked page.
 Job
Hunters
(March 13, 2001) Good advertising copywriters are very expensive. A
direct mail piece, written by a real professional, can cost as much as
$10,000 per page. The right two words, penned by a real advertising
copywriter, can cost millions. Advertising agencies know this. It's odd,
we think, that these skills and prices aren't a part of our industry.
When a job hunter reaches a job ad online, he or she will encounter
something like this:
The xxxxxxx Candy Factory, a xxxxx Company,
and a leader in the children’s confectionery market, is seeking a
qualified professional for its manufacturing facility.
This position coordinates and implements assigned projects from
initial cost estimating through installation, start-up and debugging;
recommends projects to improve plant operations, safety and reduce
operating costs; works with AutoCAD, computerized purchasing and
budgeting, and all departments in a manufacturing setting. Supervise, as
required by project activity, contractors, in-house mechanics,
draftspersons, outside vendors/consultants.
A BS in Mechanical/Electrical Engineering, 3-7 years of
applicable experience in a manufacturing environment, and computer
proficiency a must.
xxxxxxx offers a competitive salary, opportunity for advancement,
and a benefits package that includes: medical/dental/vision/hospital
life, STD/LTD, 40l(k) plan, bonus, tuition reimbursement, pension plan
and more.
Yawn!
After consuming a dozen or so (out of thousands) descriptions just
like this one, the typical job hunter simply starts applying blindly to
any company that comes close. It's easy to send thousands of resumes
through the internet. The job hunt, driven by slothful job ads, results in
a huge pile of not-necessarily related resumes.
Whose fault is it?
There is plenty of blame to go around. Any recruiter who doesn't
work to polish the job ad to a precise solicitation is a fool. Any job ad
distribution service that doesn't offer help is a waste of money. Any
agency that doesn't insist that job ads are well written and compelling is
cheating its customers.
Effectiveness is always a question of the right investment at the right
point. Understanding how to write the right job ad for a particular job
board is the most expensive part of online recruiting.
- John Sumser
******************************************************************************************
What position can Sendouts.com put
your firm in?
A more
competitive one.
Find out
how:
- Get access to hundreds of thousands of qualified candidates.
- Manage every step of the placement process.
- Establish a stronger presence on the web.
Do it all with one web-based application
for under $100 a month.
Final reason to visit us:
Get over $500 in savings with our introductory offer
package.
Contacting Us:
Call, fax, write, email. We'd love to
talk about your project.
All material on this site is © 1995 - 2001 by IBN:
interbiznet.com
(The Internet Business Network), 346 Starling Rd., Mill
Valley, CA 94941
415.380.8244
staff@interbiznet.com
To Subscribe or Unsubscribe From the ERNIE...
|
