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ERNIE, please use the form on the
linked page. Today's professional Recruiter must be a masterful interviewer, a web
researcher, a media planner, a technology integrator, a resume reviewer, a
Marketing copywriter, a builder of commitment, an assessor of capability,
an architect of fit and a persistent S.O.B. Given the tremendous talent
scarcity, the reactive techniques of traditional recruiting are a recipe
for failure in today's highly competitive environment.
While some training programs have emerged (most notably from AIRS, Tiburon Group, Barbara Ling and the Breckenridge Group), they
almost exclusively focus on the mastery of basic Internet Search
techniques. While this is an important component of Electronic Recruiting,
it is best understood as entry-level competence rather than optimal
performance training.
Slowly but surely, traditional assessment companies (PDI and DDI) are moving their technology to
more fully support Recruiter Level decision making. These initiatives
range from expanding the universe of predictive data (ePredix) to the integration of
assessment tools and applicant tracking systems (DDI). Among the smartest
innovations in the industry, the assessment firms are maneuvering to
become decision support structures for Recruiters who are immersed in a
sea of data.
The past five years of experimentation have had an extremely positive
effect. Many of the old school recruiters have left the business.
Acknowledging the fact that they were not retrainable, they have moved on
to greener pastures. Unfortunately, this leaves the vacancy level for
desk-based recruiters at an all-time high.
Given the fact that the Recruiter has emerged as a critical manager of
human capital supply in a new era of critical shortage, it is no surprise
that compensation packages for recruiters are growing to match the demand.
We anticipate several shifts in the rhetoric of Electronic Recruiting
Marketing. An increased emphasis on the importance of helping the human
Recruiter to make rapid and effective decisions will be at the top of the
pile.
*Excerpt from the 24 Trends In
Electronic Recruiting.
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