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ERNIE, please use the form on the
linked page. We are constantly astonished by the errors and incompletions that
constitute completed job "posting" submissions. The degree to which money
is wasted by data entry professionals who do not take adequate time and
attention to fill in the required data is simply amazing. There isn't a
recruiting shop that uses online advertising that wouldn't benefit from a
thorough review of the quality of the data submitted to the various job
boards and other media outlets.
The simplest way to conduct this sort of internal audit is to create a
master list of all of the data fields required by the various services and
examine the data that is being submitted in each field. One of the
extraordinary benefits of using a job distribution service like RecruitUSA or WhoToChoose is that their single
form submission process allows for internal audits of full completion of
the data. Job scraping services (like CareerCast or Zycus simply assume that all of the jobs
are suitable for all locations and that the user somehow "knows" what a
full and accurate submission looks like. Data quality is, of course, a
user responsibility. The job distribution services simply make it easier
to tell if you are getting it right.
Many customer service problems in a variety of services, from Applicant
tracking systems to Job Boards could be easily improved with the addition
of software that points out omission or errors and makes useful
suggestions for correct completion. Years ago, Net-Temps pioneered this
sort of customer service.
Beyond simple completion of the form (and, again, it is amazing how few
companies take the time to make their investment payoff by ensuring that
this is done), there are a number of decisions to be made in the
completion of the data.
For example, the location of the job may well be different than the
location of the person placing the ad. Careful attention to the zip code
fields is required in this case. Unless you wish to relocate applicants
from the place where posting is happening to the place where hiring is
happening, don't use the zip code of the main plant.
The careful use of keywords in the submission process should improve
the chances that your job ad will be seen by a job hunter. After all,
submitting a job ad to any large database is a lot like buying a lottery
ticket. Their claim will be that your job will be seen. Your task is to
improve those odds. Improving your chances is what the data entry
component of the process is all about.
More than any trick or technique, the simplest way to ensure the
optimal response to your ad is to make absolutely certain that all of the
data is getting entered. We wouldn't be surprised to discover that some of
the Job Distribution Services would help you in this regard by feeding
back a completion audit.
The e-HR Future
Show, May 7-10th 2001, Anaheim, CA
The e-HR Future Show is
a truly innovative event that will bring together over 700 industry
professionals in the HR, training & development, and recruiting
arenas. This events' unique format will Focus on HR capabilities.
Learn from... This event combines unparalleled learning opportunities for those
tasked with e-enabling HR Functions. Attendees create a customized
learning experience.
Visit the e-HR Expo Hall to learn from over 75 leading providers in the
HR technology industry and gain insight into the latest trends, forces,
and developments in web-based technologies.
For more information
or to register, or call 781-862-3157. All material on this site is © 1995 - 2001 by IBN:
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