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 Job Ad
Architecture II
(April 23, 2001) The one thing you know for sure about most job ads
is that calling them an antidote for insomnia is being polite. Badly
worded, overly long, failing to adequately describe the opportunity and
impenetrable are but a few of the adjectives that describe the norm. Our
friend, the Michael Jackson of recruiting, has written at length about the
five year old trend for resume blasters (the origins, we seem to remember,
of Bridgepath). Resume blasting is the appropriate response by job hunters
to advertising that wastes their time.
That last point is worth an underscore. Badly written job
advertisements set a very bad starting point for a relationship with a
prospective employee. By not crafting the ad to make the most of the
candidate's time, the company is saying, in effect, shoddy performance is
celebrated in our company. Join us if you aspire to mediocrity. There is
at least some ground for an argument that expects the best written
material that comes from a company to be the job ad. After all, it is
often the candidate's first encounter with the operation.
Given that recruiters seem to care so little about the quality of their
advertisements, is it really any surprise that they get garbage back? As
we keep saying,
The meaning of your communication is the result that you
get.
- John Sumser
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