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A 40 Dollar
Bill
(May 18, 2001) If you've taken our advice and installed Alexa on your computer, you are most
likely going to get a $40 Check from the company. Alexa has proposed a settlement
for a class action suit that claims that they
used the service to collect personal data without authorization. To
stay abreast of the status of your "windfall", simply register
the email address that you used when you downloaded Alexa the first
time.
It's Pandora's Box. Most of the
readers of this newsletter hold substantial quantities of personal
information in their databases. Whether or not you use Alexa, this lawsuit
is interesting because the personal information police are beginning to
have legal teeth. (In Europe, resume databases are much harder to manage.
By law, the candidate continues to own the data even when it is in your
hands.)
We, by the way, don't believe for a second that you should cease using
Alexa. Loaded as a part of your browser, the tools gives contact
information, related links, traffic rankings, reviews and other useful
competitive intelligence. We generally suggest that any recruiter,
marketer or executive who uses the web should have Alexa installed and
operating.
If you are trying to figure out the competitive landscape, it gives
you a start. If you want to compare your traffic with another site's, it
gives you a way. If you want to call the owner of a website, it gives you
the data. If you are sourcing people, it gives you related links.
And, like it or not, it's a way that users can post reviews about
your web service
Without a doubt, Alexa is a singularly powerful tool for competitive
intelligence. By agreeing to let Alexa monitor your surfing habits, a
small price currently, you enable yourself to get a much better grasp of
the market.
- John Sumser
******************************************************************************************
Referral
Networks cordially invites you to participate in a free online
seminar:
"Using Technology To Automate Your Employee Referral
Program" Presented by Richard Adams, CEO, Referral
Networks
Employee referrals and the Internet together account for over 48%
of all new hires. Referral Networks leverages the best of both to offer a
fully-automated, administered and customized employee referral program
solution that can substantially reduce your cost-per-hire.
Signup for one of our free online seminars at http://www.referralnetworks.com/seminar/webseminar.asp
Contacting Us: Call, fax, write, email. We'd love to
talk about your project.
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