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linked page.
 Xenophobia
(June 5, 2001) The domestic American market is so vibrant and
pulsating that we often forget to look beyond our borders. It's not that
we're xenophobic, it's a question of time and resources. When we pick our
heads up, we seem to always be surprised.
We literally stumbled over RareCompany, a
German firm trying to rearrange traditional employment dynamics:
Our mission is to reverse the roles of the
traditional recruiting practice. Apart from what is customarily the
case, we focus on the ambitious talent who is in search of a position
within high-growth companies. It is not the company that selects its
co-creators; the co-creator himself chooses the company that best suits
his or her vision, goals and ideas! Focused on making
high leverage matches between "talents" or "co-creators" and the cultures
they work in, Rare company describes its proposition as the "Targeted
Investment of Your Potential". They're really singing the right tune! By
passing the retention bugaboo, the clearly point out that
Pleasure at work is an essential part of the
employee’s satisfaction. Satisfaction is the basis for a long-term
commitment. Long-term commitment forms the basis for consistent and
efficient growth.
Promising an agent like relationship, they say
You do not have to wait to contact us till you
are looking for a new job. As soon as you have registered, your personal
coach will contact you to sort out the details. From then on, he/she
will keep an eye on the market for you.
Rarecompany supports the co-creators in the short- and long-term.
Our work is not finished with the successful placement. We also provide
support for the co-creator’s career in the new company. Success for
rarecompany is to effectively integrate you within our vast network.
Of course, we keep close contact to the companies within our
portfolio. That is why we never loose track of the current developments
taking place both within these companies and their markets.
Consequently, our long-term approach enables us to meet the talent’s
needs on a high level and optimize our services continuously.
The brilliant marketing goes on:
Growth depends on qualification and
commitment. What would a business be without talented people - the
foundation of any company? That is why we talk about talents as
co-creators.
Since an increasing demand for highly qualified personnel has
developed amongst high-growth companies, talented people are highly
sought-after. Suddenly companies, eagerly in need of talents in today's
dynamic markets, are soliciting potential candidates to join their team.
The likelihood of a company attracting a talent to suit both its
structure and culture depends on how attractive that company can make
itself appear to its potential employees.
The situation is of course ideal for future employees. Those
qualified for the environment of high-growth companies have access to a
wide range of potential employers.
In fact, this vast number of possible employers is not manageable
for the potential employee. It is rather difficult to see which
companies will prove to be the "Hidden Champions". Which company offers
long-term prospects and is able to adapt to the talent's requirements?
That is where rarecompany comes into action as a market and
business analyst advising future co-creators. We examine companies with
respect to their competitiveness and culture, thereby enabling potential
employees to make sound decisions for the next step in their
career.
We can't vouch for the quality of their results. We can assure you,
however, that RareCompany has nearly perfected the right approach to the
marketing of supply services in the Human Capital Arena.
- John Sumser
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