"They had box art and did a nice way of scrolling that information."
Packaging (beyond the box) is a lost art. Look at the stuff that came with
some of the Activision games like Pitfall/II, or the booklets in the
original Wing Commander, or the stuff that came with Zork.
The original Atari manuals (the thin ones) were the best, I think. Very
easy to read and the iconography made the instructions easy to understand
for even young kids. These days game companies assume a lot of knowledge on
the part of gamers. Most PC manuals spend most of their time addressing PC
driver/incompatibility troubleshooting rather than how to play the damn
games.
I remember when Atari Corp first switched to Greyscale on their Atari 2600
and 7800 manuals and it was a real signal that times had changed.
These days you are lucky if your manual is in color--including the cover.
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