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bottom of the page to subscribe or unsubscribe. ![]() Talent Markets (November 09, 2000) We like the way the site's name is out of the status quo (not another JobBordello). ICPlanet has launched a meaningful national advertising campaign that targets the major markets (Seattle, San Francisco, Boston, DC). In doing so, they have purchased rapid the rapid growth of their Resume Database. According to PC Data (whoever they are), this makes ICPlanet the #1 place to find independent consultants on the net. We wonder how Net-Temps, the longstanding owner of the space, thinks about this. So, we thought we'd add some light to the discussion. ICPlanet has, in fact, made itself a good deal better known in recent months. But, here's how the companies in this space stack up. The following list is based on the traffic measurements done by Alexa (although there is some measurement of the job board industry, it is always completely contradictory; no one is measuring the talent markets just yet). It is important to clearly state that traffic has no meaningful correlation with effectiveness. In the technical markets, with their predominantly male mindsets, measurements of relative size are used for street corner posturing. It may be hormonal. With those lengthy caveats out of the way, here's the list of the top 10 sites (we left both Net-Temps and DICE off of the list since they cross boundaries...they would have been the top two). The number next to each service is a relative ranking among all websites. Think of it as "compared to Yahoo".
Before you get your shorts too twisted, we don't place much stock in traffic measurements. Since the earliest days of the web, some people have tried to measure traffic. Others have figured out how to beat a particular measurement (usually the one mentioned in their press releases). Meanwhile, shrewder businesspeople have focused on customer satisfaction, leaving braggadocio about size to the macho subset who are worried that theirs is too little. That's why we try to measure relative mind share in our annual surveys.
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