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linked page. The middlemen include companies like Best Internet Recruiter, IIRC and RecruitUSA. In a different time,
they might have been called advertising agencies (or media placement
specialists). These companies take individual advertisements (job
postings) and distribute them to a variety of pre-selected targets.
Logical improvements for these firms will inevitably involve the
management of advertising creation, unified billing systems and
consolidation of results. By providing customers with a single "belly
button", they reduce (or have the potential to reduce) the complexity of a
universe that is going to continue to be extremely chaotic.
Interestingly (and importantly) Careersite has entered this market
by offering a free Recruiter's desktop. The tools allow free posting on
Careersite and lots of free targeted job boards and Newsgroups. By giving
away access to the universe of free services from a single point,
Careersite has finessed a number of the competitors who will have to
respond with similar offerings.
An ASP (Application Service Provider) is a technical company that rents
the use of its technology and hosts the 'application' on its servers. Boxwood Technologies and Hire.com are the early entrants to this
emerging field. It will be very crowded very soon. Essentially, the firms
rent a technical process that manages the resumes and profiles that
naturally accrue to an employment section of a website.
So, if you are a big company, you might want to consider using hire.com's service as a way of managing
and understanding the traffic to the jobs component of your website. Boxwood, on the other hand, clearly
specializes in media outlets and professional associations. The theory
behind both operations is that the renter has the responsibility for sales
and marketing; the landlord simply provides technology. It's closer to the
truth for associations and media outlets (the Boxwood play) than it is for
companies that want to actually hire people (hire.com's view).
The problem for companies that want to use hire.com's service is simple. Unless you
have a widely recognized name brand, there is no traffic to your
employment section. Without traffic, the ability to process it is less
than useful.
For Boxwood, the problem is
more subtle (and easier to solve). By focusing on associations and media
outlets, they solve the traffic problem. But, to make their cash-flow
model work, they have to motivate a channel of resellers. All in all,
building a reseller network is a simpler chore than customized traffic
development. Ultimately, hire.com's
success will depend on either building or buying an in-house advertising
agency. Boxwood simply has to
solve a time honored problem and is making intelligent progress.
Both companies will have to endure an insane volume of new entrants
into their spaces over the next 6 months. Their well established market
leadership will be heavily challenged between now and the early summer.
Since Boxwood's success is so
entangled with their customers, they are much more likely to survive.
Finally, the back office market is a cluttered mess in need of an
organizing principle. All of the companies we describe in this article
offer some sort of applicant tracking capacity. The once robust $250M
market for administrative management of resumes is rapidly becoming a
giveaway component of larger offerings that produce candidates. Once seen
as the heart of the Recruiting software business, these systems and their
functions are rapidly becoming as cheap and plentiful as promotional tee
shirts.
Take the next step in the
hiring revolution: AgencyExchange.
The newest addition to HotJobs' award-winning family of products allows
you to: To find out more, go to AgencyExchange or
e-mail us at agency-inquiry@hotjobs.com.
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