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ERNIE, please use the form on the
linked page. From ethnic composition to the "liberal dome" we live under, San
Francisco is very different from other places. We think things are funny
that shock people from other regions. We take a certain range of social
experimentation as the norm. In the small town we used to live in, those
things were meant to be kept well inside of the house and not shown
publicly. Her in the Bay area, our hypocrisy is a little different than
the rest of the world. We're often closet conservatives.
There's a hook there. We ended up in San Francisco by way of a little,
very conservative town. Our hearts had been left in San Francisco but our
tails were in the Right Wing Rotary club. We'd read about the goings on on
the West Coast under the cover of darkness so to speak.
Life is less censored in really big cities and you can find just about
anything you want if the city is big enough.
So, if Craigslist trolls for the San Francisco component of the cities
they're growing into, they'll have some luck. It's a huge market and there
is lots of room for lots of offerings. But, the only people who think that
San Francisco is a good preparation for New York live in San Francisco.
On one level, it only takes about 10,000 people to make Craigslist
work. From that angle, there's room for 1,000 Craigslist variants in NYC.
It's entirely possible, in other words to generate a financial home run
with a New York outlet and never come to grips with the regional realities
of the big Apple. In that case, the question of what constitutes success
is key.
You might take a look at MediaBistro, a somewhat less
pretentious version of Craig'sList, based in New York but targeted at a
region of industry rather than geography. Focused tightly on upwardly
mobile media people, MediaBistro offers trade news, shows for media folks,
job listings and employer services. While it wants to be National (we're
guessing that National Ambition is a drug resistant disease), it's heart
is in New York.
Like Craig's, MediaBistro
really is a party masquerading as a website. But, it's a New York party.
And, interestingly, media people like to go to New York parties.
Yes Craigslist can make it in
New York; No They won't save the world; Maybe no one will even notice;
They could still be very profitable.
Yes MediaBistro can go
National; Yes, no one might notice; Yes they could still be very
profitable.
The problem, we think, is that no one, us included, is very good at
talking about just how potent tiny little niches of 10,000 really are. In
the staffing business, 10,000 active professionals who changed jobs every
5 years would constitute a $30,000,000/year business. While it's no
Monster Board, it is nearly 10% of their current revenue. And, it can be
run by a small staff.
Ultimately, the small operations will prevail as the bulk of the
market.
Volume II
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