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IBN: Defining Excellence in Electronic Recruiting

John Sumser's
Electronic Recruiting News

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It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Read Today's Interbiznet Bugler

(New) Download the 2001 ERI Executive Summary. Requires Acrobat.

2001 Electronic Recruiting Index is available. Order your copy today!

To subscribe or unsubscribe from ERNIE, please use the form on the linked page.

In-Depth Database

(February 02, 2001) Sometimes you produce a product and it makes you burst with pride and joy. The 2001 Electronic Recruiting Index is, by leaps and bounds, the best book we've ever produced. The fifth in a series, the 2001 ERI manages to present a coherent, comprehensive view of our exploding industry and its future.

Over the last couple of days, we've been parsing the database that makes up Volume 2. This year, the data is published as a CD with an astonishing series of reports. Designed so that media planners can do their thing, business analysts can analyze and owners/managers can strategize, the database contains over 50 fields of analytical and functional information on the top 225 companies in the industry.

One of the reports really tickles us. Imagine seeing the names of all of the competitors and their "taglines" in a single report. We've organized the deliverable database so that you can compare traffic, pricing, alliance networks, partnerships, investors, functionality, current threats, near term opportunities or inherent weaknesses. We're shipping it as a database because 225 four page reports makes a volume of paper that would tear down our local forest.

The resulting database is something that paper never could be. You can export contact information to your sales team, make an email list, compare competitor strategies, look for patterns in the investment community, find the holes in your partnership strategy.

Here are some of the key pieces of the database for the 225 companies we covered:

Full Contact Information
Key URLs in the Website
Business Model Description
Viability Analysis
Traffic Ranking
Pricing/Rate Card
Strengths
Weaknesses
Partnerships
Alliance Network
Website Usability Analysis
Sales Approach
Web Strategy
Forward Business Case
Tag line
Mission Statement
Branding Strategy
Positioning
Over 30 others

If you haven't downloaded the Executive Summary, do it today. We're certain that the 2001 ERI will be an indispensable asset for anyone who is playing, investing in or watching the game. Recruiting departments are certain to gain a real advantage from the in-house media planning capability represented by the database.

It's a wonderful thing to be so proud of the work.

- John Sumser

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