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ERNIE, please use the form on the
linked page. In an earlier time, classified advertising was referred to as the
"tombstone" business. This was a reference to the fact that newspaper
employment ads look more like the writing on a tombstone than anything
else. To this day, the advertising industry looks down its nose at
Recruitment Ad Agencies. Although there are marvelous exceptions, our
industry does not attract the best and brightest advertising talent. The
perspective, we believe, is that there is little in the way of room for
creativity or innovation in our dreary little universe. The funny thing is
that as insiders, we all can see the room for fun, improvement, quality
work and profit.
There is a real problem caused by not wanting to think about
advertising in a disciplined way. On "the other side", advertising is
undergoing a profound shift. Increasingly, companies are understanding
that "customers are people". In order to build a long term relationship
with those people, they are inventing incredible new technologies and
concepts. Over on this side of the advertising business, we seem to want
to reinvent those tools rather than absorbing them as fast as the other
guys will pay to develop them.
We profoundly believe that the future holds an incredible place for an
advertising agency that operates differently. (If you can think of a
better word than advertising to describe what we're talking about, send us
a note.) By combining employment branding, recruitment training,
assessment, communications technology and the willingness to help
customers constantly improve their results, we believe that really
powerful businesses will be built in the industry.
One of the chapters of the 1999 Electronic Recruiting Index describes,
in detail, the component pieces and business models of such an
organization. As we've been saying, we're extremely proud of our new baby
and urge you to download a copy of the Executive Summary and order your
copy of the 2001 ERI today.
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