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ERNIE, please use the form on the
linked page. At first, that seems like a huge contradiction in terms. How does being
solidly regional prepare you for national markets? Shouldn't a regional
bias limit broad expansion?
The Hire.com case is worth exploring
fully.
Many of the staff of the company (including Doug Miller, the Marketing
Manager) have solid ties to the music community. (Doug is often accused of
being the best blues harmonica player in town). The company routinely
sponsors events and contributes to the SIMS foundation, a local non-profit
health care for musicians organization. The Austin scene, from bat
watching to honest Mexican food is a part of any visit to the company or
any conversation on the road. There's never any question about where the
heart of the company is.
We think that this prepares Hire.com to build a National operation
rooted in the notion that "all hiring is local". It's not just a local
presence, it's really local with deep involvement in the community and its
causes. A local hiring operation is not a bunch of sharecroppers who move
into town for the next crop. Rather, local operations require connection,
compassion and involvement. Understanding this is the critical part of
building a national network of regional operations.
We've agreed with the folks at Hire.com (because we think they're on the
right track and that its a good cause) to help them with a project for the
SIMS foundation. If you take a look at their website, you'll see a large
button promoting a new recording by a local band called "Double
Trouble". A dollar from each sale goes directly to the SIMS
foundation. The album itself is another Austin story featuring a great
group of local musicians who made the recording for the love of the
opportunity. You'll recognize a number of the players (from Willie Nelson
to Dr. John). We'll be donating advertising to the cause.
While you're thinking about the relationship between strong local roots
and national success, please give those musicians in Austin a Valentine's
day gift and purchase
the CD. You'll get an opportunity to give, receive and ponder whether
a similar relationship with the community would strengthen your operations
(and recruiting effectiveness). It might even be an opportunity to ask one
of your peers about the relationship between love and recruiting.
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