[ernie] The Electronic Recruiting News_010305

[Carrie Baggs <interbiz@interbiznet.com>]

		John Sumser's   Electronic Recruiting News
interbiznet.com E R N I E Electronic Recruiting News In Email Our Rate Card S P O N S O R S Find out more About IBN Got a news tip? Got a news tip? Tell us at news@ interbiznet.com Our Rate Card Articles Presentations Trends Reports Archives Resume Databases (Over 60) Company Job Listings (Over 4000) Suggestions? It is better to not be on the web than to be on and not know why John Sumser Reality is more complex than it seems. John Gall It's better to do a few things really well than than to do a lot of things badly. If you can't make the necessary commitments of time and energy to your electronic marketing efforts scale back your plan. John Sumser All material in this email is the property of IBN (The Internet Business Network: interbiznet.com) You may download a copy for personal use. Redistribution without permission is strictly prohibited. All material in this email is © 1995 - 2001 by IBN OUR HOME	Read Today's Interbiznet Bugler (New) Download the 2001 ERI Executive Summary. Requires Acrobat. 2001 Electronic Recruiting Index is available. Order your copy today! To subscribe or unsubscribe from ERNIE, please use the form on the linked page. The Use Of "Communities" Expands (Trend 21) (March 5, 2001) After all of the hype associated with the emergence of the World Wide Web, the winner of the most often overused term is clearly "Community". Everything from Adult oriented chat on AOL to commodities exchanges has been referred to as a "community". While overuse has obscured the value of the word, no suitable substitute has emerged to describe the kinds of communications and relationships that, impossible before the web, have come to dominate certain corridors of eCommerce. In Electronic Recruiting, the high water mark is held by a cranky little operation called Craig's List. The firm combines housing, roommate referral, general discussion, items for sale, a modest political orientation and general San Francisco demeanor into a hub for a certain, thin slice demographic. Often showcased as "the" example of how to run a community based job-advertising business, the little company has begun to believe its own press and is attempting to "go national". Other examples include an unmentionably- named source of intrigue in the dot com world (Fu***dcompany.com), the Vault and Wet Feet. These companies make their livings by providing a variety of types of insider's looks into a company. (It's useful to understand that negative PR is a fact of life in today's world of broadly distributed desktop publishing.) The real benchmark for community based Recruiting is stills the Well. The Well, now owned by Salon Magazine remains the archetype of online community. In order to recruit effectively among the glitterati that inhabit this discussion board, one must be a functioning member of the community with contributions to make beyond pragmatic business needs. Developers.net, a quiet but influential technical job board, hosts the job offerings at Slashdot, the single most influential industry "community". By delivering jobs directly into this highly credible but eclectic mix, Developers.net allows an advertiser to get even closer to the end target demographic. The reason that community based recruiting (Internet Doublespeak for micro niche demographic targeting) is catching fire is that the discipline, in the final analysis, is all about precision targeting. Communities provide a great way to learn the basics. - John Sumser ******************************************************************************************    What position can Sendouts.com put your firm in?       A more competitive one.      Find out how: Get access to hundreds of thousands of qualified candidates. Manage every step of the placement process. Establish a stronger presence on the web.    Do it all with one web-based application for under $100 a month.    Final reason to visit us:    Get over $500 in savings with our introductory offer package. Contacting Us: Call, fax, write, email. We'd love to talk about your project. All material on this site is © 1995 - 2001 by IBN: interbiznet.com (The Internet Business Network), 346 Starling Rd., Mill Valley, CA 94941 415.380.8244 staff@interbiznet.com To Subscribe or Unsubscribe From the ERNIE... Enter email: Enter name:	FEATURES: Interbiznet Trends (New) Email Newsletters      - Daily Industry News      - ERN in Email      ANNUAL REPORTS:      - 2001      - 2000      - 1999      - 1997      - 1996      - Report Pricing      RESOURCES: Top 100 E-Recruiters Presentations Recruiter's Toolkit Seminar In A Box ERN Archives 1st Steps In The Hunt      ADVERTISING: Our Rate Card Last Week's ERN March 4, 2001 When In Doubt Community It's A Song Targeting RIP ERN Archives

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