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ERNIE, please use the form on the
linked page. So far, the Electronic Recruiting Industry has not delivered on this
promise. Current "business models" are simple modest derivatives of
traditional forms of employment advertising and research. Job Boards and
Resume Databases, the predominant fixture in the industry, are little
better than automated versions of yesterday's tools. After all, the Job
Board is not a significant innovation beyond automated databases in
Unemployment Offices from years gone by. As a replacement for traditional
newspaper employment advertising, the new forms offer little in the way of
really exciting improvement.
The best way to think about the continued search for new business
models is as a split issue. Companies willing to publicly admit their
quest for a business model are risky vendors and should be avoided. Their
continued survival is a matter of speculation.
On the other hand, the evolution of real technology is often slower
than the patience of speculators. As investment flows into the Electronic
Recruiting Industry, the pressure will be to keep pricing at today's
artificially low points. Companies that search for new business models
often provide high value at an extraordinary discount. They are spending
investor's money to buy market share or flesh out their experiment. As
long as these players maintain some level of visibility, services provided
to customers of the industry will be significant values.
Over time, the search for real results for real customers will produce
new technologies and approaches that make "transformation" a reality.
Solid capital investment in sound ideas will be a necessary component of
that evolution. Until the focus shifts to "real solutions for real
customers", however, the slow account growth that plagues some companies
will continue.
What position can Sendouts.com put
your firm in?
A more
competitive one.
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