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ERNIE, please use the form on the
linked page.
 The
Point
(May 14, 2001) Every Recruiting interaction should share one goal:
To make the candidates you want want you.
- Everyone who reads a job ad from the company should want to work
there enough to submit a resume.
- Every Job Ad should be written to accomplish this employment
marketing and branding objective.
- Everyone who is interviewed for a job should leave wanting it.
- Everyone who hears about the company from an employee, customer or
vendor should want to work there.
- Every ex employee should hope for the chance to work for the company
again.
- Every ex employee should be a walking advertisement for employment
at the company.
- Competitors employees should want to work for the company.
- Children in the surrounding communities should want to have careers
with the company.
- Every customer interaction should involve leaving the customer
wishing for an opportunity to work for the company.
In other
words:
- Recruiting is fundamentally a marketing task.
- The best Recruiting starts with the workforce.
- Marketing should approve Job Ads.
- John Sumser
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